A "STILL" render is static computer generated imagery (CGI). A staple for most visualization studios, still images are wonderful products to effectively communicate, simulate, and market design ideas increasing potential revenues. We typically sub-categorize this work into: Aerial, Exterior, Interior, Product, and/or Detail Shots, depending on the camera's relationship to subject matter.
"ANIMATIONS" and "CINEMAGRAPHS" are dynamic imagery. Although Cinemagraphs involve a stationary camera, dynamic objects in the scene move, eliciting emotional responses. Animations take this further, using a camera that moves through the space, heightening the sense of realism. They are a superior visual tools to illustrate stories and connect with viewers on an emotional level.
"360s" and "Immersive VR" strive to more realistically connect a viewer to subject matter by means of a headset. These modes of viewing accommodate a sense of peripheral vision and motion to heighten realism. "360s" are only subject to head motion within a 3D space. Immersive VR is a fully haptic experience whereby the viewing not only responds to head motion, but includes body movement as well (walking). This is a great tool for simulating an environment or design.
"Photography" and "Drone Photography" are ideal products when physical context is integral. Historically, these are most often requested at project close-out to serve as marketing material. However, renderings can be composited into eye level photography or drone photography to support a notion of contextualized design or better visualize the physical implications of a large scale masterplan.